Who we are
10mFrontage emerged from observing the urbanization wave reshaping Australia's major cities.
Across Sydney, Melbourne, and Brisbane, 10-metre frontage lots are becoming the new standard for contemporary housing—driven by population growth, land scarcity, and sustainable planning policies. The Australian government actively encourages this through streamlined DA/CDC approvals and incentive programs. These lots create prime opportunities for investors, young homeowners, and small-to-medium Builders seeking optimal returns in competitive markets.
The name reflects this shift: "10 Metre" symbolizes the era's fundamental housing transformation, while "Frontage" represents our core expertise—optimizing narrow-width lots and turning constraints into competitive advantages.
We design sustainable business solutions for Builders, smart investment solutions for investors, and home settlement solutions for homeowners.
10mF and Harry Design Studio
Leveraging years of invaluable experience garnered at prestigious international studios in Sydney, Architect Harry P established HDS Studio in 2015, specializing in the design of distinctive mid-to-high-end residential projects that embody the Australian architectural style. His career is a testament to a potent blend of innate talent and an unwavering commitment to progressive design.
Driven by a strategic vision for a new architectural paradigm within expanding urban areas, Harry launched the 10mF - a brand of TMF Design. More than just a studio, 10mF is a dynamic collective of passionate young Designers and Drafters who collaboratively tackle the complex challenges of council approvals and pioneer groundbreaking housing solutions for narrow-frontage sites. At 10mF, we uphold the belief that optimizing living spaces and securing high investment value can—and must—coexist, even on the most challenging plots of land. Architect Harry P is not only the founder but also the guiding expert, ensuring that every 10mF project is a perfect synergy of international experience and a deep, practical understanding of local needs.
Forward-Thinking Design
We envision Australia’s satellite cities becoming magnets for a new generation of cultured, future‑focused residents. In these growing communities around Sydney, Melbourne, Brisbane, and Canberra..., we design homes that honour dense, multicultural lives while meeting the urgent demand for smart urban growth. Drawing on over a decade of building design and regulatory expertise, we turn complex planning rules into fast, precise outcomes that protect both lifestyle and long‑term investment.
For homeowners and builders, every narrow lot becomes a safe, sustainable asset and a generous place to live.
Local insight, cultural respect, and a deep commitment to community are the compass that steers every decision we make.
The 10mF Team: A Unified Force for Excellence
The collective behind 10mF operates with a spirit of dedication and synergy across all functions, from initial concept to client satisfaction. Our team is a fully integrated powerhouse of talent, encompassing highly specialized Designers and Drafters who bring deep professional expertise to every technical challenge, alongside a dynamic commercial and business development arm. Crucially, our commitment to excellence is completed by an outstanding Customer Service unit. This unified approach ensures seamless project delivery, where sharp technical execution and strategic business insight are paired with transparent communication and proactive client care. We strive not just to design homes, but to deliver a comprehensive, industry-leading experience built on trust, knowledge, and unparalleled support.
Harry P
Creative Director & Founder
Eva N
Business Manager & CoFounder
Bao To
Designer Lead
Will Le
Designer Lead